H&M Collaboration With Moschino
Jalen Hendrix
Jalen Hendrix
Moschino is one of the top high fashion labels on the globe having clients including Madonna, Rihanna, Katy Perry, and many more. The company’s headquarters is located in Milan and is ran by famed designer and creative director Jeremy Scott. This company has been talked about for over 20 years and has recently created attention for styling rising rapper Cardi B. H&M is also a very successful company. The Swedish fast fashion retailer is known for selling clothes for teens and young adults. H&M is now one of the top fast fashion retailers in the world, with over 4,000 stores and counting. The collaboration between the two brands could be the biggest one of the year.
Jeremy Scott became the creative director of Moschino in 2013 and the company has been extremely popular ever since. Moschino is one of the most unique fashion houses the world has seen. The bold colors and unordinary designs are two of the major reasons the brand is a hit among celebrities and its upper-class customers. One thing Scott says he hates is exclusivity, which is sort of ironic considering he makes $700 sweatshirts. Maybe this collaboration is his way of targeting the people who cannot always afford his clothes. Briana Marks says, “I love Moschino its definitely one of my favorite brands…the designs are just creative.”
H&M has been a popular store among teens for several years now. Their first U.S. store opened on March 31, 2000 in New York City on Fifth Avenue in the heart of the city’s prestigious fashion district. As of 2017, there are 536 H&M stores located in the United States. The trends of fast fashion and streetwear have been in high demand the past four years within our culture. It is that reason that stores like H&M, Zara, Forever 21 etc. have been so successful.
Fast fashion is the way of debuting clothes on the runway and having immediate copies or look a-likes from lesser valued stores or store chains. Hamza Saeedia said, “It’s a way for people get clothes that they can’t afford but still look cool like it is kind of exclusive.” It is true, fast fashion was created for the availability of people who may not be able to afford designer labels, but they still set people up to look like they can afford exuberant things.
This collection includes everything from sleep mask to bracelets to sweatshirts. The collection caters to both men and women and prices range between $13-$500. A number of pieces include Mickey Mouse characters, referencing the collections TV theme. Also in the collection are shirts and purses designed with images of condoms, possibly an homage to 90’s group TLC preaching safe sex by wearing condoms on their clothes. Tee shirts with condoms include the phrase ready-to-wear, a strong but righteous statement. Most of the collection is already sold out online, but do not be alarmed the collection will be in a select H&M store near you soon.
Jeremy Scott became the creative director of Moschino in 2013 and the company has been extremely popular ever since. Moschino is one of the most unique fashion houses the world has seen. The bold colors and unordinary designs are two of the major reasons the brand is a hit among celebrities and its upper-class customers. One thing Scott says he hates is exclusivity, which is sort of ironic considering he makes $700 sweatshirts. Maybe this collaboration is his way of targeting the people who cannot always afford his clothes. Briana Marks says, “I love Moschino its definitely one of my favorite brands…the designs are just creative.”
H&M has been a popular store among teens for several years now. Their first U.S. store opened on March 31, 2000 in New York City on Fifth Avenue in the heart of the city’s prestigious fashion district. As of 2017, there are 536 H&M stores located in the United States. The trends of fast fashion and streetwear have been in high demand the past four years within our culture. It is that reason that stores like H&M, Zara, Forever 21 etc. have been so successful.
Fast fashion is the way of debuting clothes on the runway and having immediate copies or look a-likes from lesser valued stores or store chains. Hamza Saeedia said, “It’s a way for people get clothes that they can’t afford but still look cool like it is kind of exclusive.” It is true, fast fashion was created for the availability of people who may not be able to afford designer labels, but they still set people up to look like they can afford exuberant things.
This collection includes everything from sleep mask to bracelets to sweatshirts. The collection caters to both men and women and prices range between $13-$500. A number of pieces include Mickey Mouse characters, referencing the collections TV theme. Also in the collection are shirts and purses designed with images of condoms, possibly an homage to 90’s group TLC preaching safe sex by wearing condoms on their clothes. Tee shirts with condoms include the phrase ready-to-wear, a strong but righteous statement. Most of the collection is already sold out online, but do not be alarmed the collection will be in a select H&M store near you soon.